John Loubser bids farewell to Steenberg Vineyards after 15 years

John Loubser bids farewell to Steenberg Vineyards after 15 years
Steenberg general manager, John Loubser, is leaving the Constantia property after 15 years to pursue his Silverthorn Wines enterprise on a full-time basis.

Loubser who joined Steenberg as cellarmaster in 2001 from Graham Beck Wines in Robertson, was appointed general manager of Steenberg Vineyards in 2007, and in 2012 took on the added responsibility as general manager of both the wine and hospitality divisions.

Commenting on his departure, CEO of Graham Beck Enterprises, Chris du Toit, stated: “John has been absolutely pivotal to the success of Steenberg, for which we are most thankful. It is not easy to imagine this business without his passionate leadership across so many fronts. The Beck family and I, as well as the Steenberg team, bid John a very fond farewell. There is no doubt that Silverthorn Wines will flourish and benefit enormously from his undivided attention.”

An accomplished winemaker, Loubser excelled at Steenberg garnering many accolades including the elusive Diners Club Winemaker of the Year award in 2003. He became a member of the Cape Winemakers Guild in 2005.

In 2004 Loubser fulfilled a lifetime goal of making Méthode Cap Classique from his own vines on a small family farm in Robertson and began Silverthorn Wines under contract at Steenberg Vineyards.

After considerable deliberation, the success of this venture brought him to the inevitable decision of pursuing Silverthorn Wines on a full-time basis with his wife, Karen.

“Over the years the production of Silverthorn Wines has grown to the point where it has become more and more difficult to continue without compromising my highly demanding role as Steenberg’s general manager,” says Loubser who leaves Steenberg at the end of June.

“During my 15 ½ years I have had the privilege of building amazing relationships and friendships at Steenberg and the greater Graham Beck Enterprises family and look forward to watching the continuing success and evolution of Brand Steenberg,” Loubser adds.



John Loubser (1)









Issued by: GC Communications
Contact: Gudrun Clark
Tel: 021-462 0520

On behalf of: Steenberg Vineyards
Contact: Caroline van Schalkwyk

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