New look Balance wines support desert elephant conservation
Balance, the quirky range of generous, everyday wines, has been relaunched after a stylish makeover, mastering the fine balancing act between a modish new look and environmental awareness.
As a caring range of wines signified by the trusty mascot, Hank the elephant, Balance has adopted the Elephant Human Relations Aid (EHRA) as a CSI initiative. For every bottle sold, a contribution is made to fund the EHRA PEACE project, an educational programme promoting the peaceful cohabitation of local communities with desert elephants in Southern Africa. The PEACE project empowers people in close proximity to wild elephants, with the necessary information to keep themselves, their families and livestock safe during elephant visits.
“The Southern African desert elephants and EHRA are something that I am especially passionate about. Seeing these enormous creatures living wild in the desert really made an impression on me. Through Balance wines, we are pleased to be able to give back to a cause that means a lot to us,” says Gerhard van der Wath, owner and chairman of Overhex Wines International and a keen wildlife enthusiast who would like to see elephants in the wild for generations to come.
Taking the conservation of desert elephants even further, the upgraded Balance packaging uses digital technology linked to an exciting online game to support this initiative. Players stand a chance to win Balance Bucks, redeemable when purchasing wine at the Balance online store. A donation is made on their behalf to the EHRA PEACE project after successfully completing the final stage of the game.
Stepping out with a more minimalist look and uplifting splashes of colour, Balance wines have upgraded their Winemaker’s Selection range and trimmed down their Classic Collection in tune with the latest wine trends. The new look, quality driven, yet affordable Classic range now comprises the ever popular, easy drinking Cabernet Sauvignon/Merlot and two new wines, a crisp Sauvignon Blanc and a delicately sweet Rosé. The Balance Winemaker’s Selection range comprises six single varietal wines, including a lightly wooded Chardonnay, a fruity Pinot Grigio and an elegant Pinot Noir.
The two Balance ranges are available countrywide or pop in at the home of Balance wines at the Overhex Winery outside Worcester. The cellar door prices per bottle are R47 for the Balance Classic range, R62 for the Winemaker’s Selection white wines and R67 for the Winemaker’s Selection reds.
To win Balance Bucks and support the conservation of desert elephants, the Balance game can be played directly online at https://balance.wine on your smart phone or PC. The game can also be accessed through a QR code found on Balance wine bottles. Your Balance Bucks can be redeemed with your next purchase of Balance wines at https://shop.overhex.com/collections/balance-wines.
Follow all the action on @BalanceWines on social media. For more information on EHRA, visit www.desertelephant.org.
Issued by: GC Communications
Contact: Gudrun Clark
Tel: (021) 462 0520
On behalf of: Overhex Wines International
Contact: Diana de Jager